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Pay-Per-Click Management | Pay-Per-Click Management Reporting Pay-Per-Click-Management

Pay per click advertising programs get your web site prominently placed in the search engines' sponsored results. We target Google AdWords and Overture, which supply their top pay per click listings to virtually all of the most-used engines. We bid for rankings, and pay the bid amount when a visitor clicks through and goes to your site. Our pay per click advertising program services includes:

  • Search Term Research, where we analyze hundreds of potential search terms relevant to your business to determine which terms are being used the most. We then consider the bid amount to find search terms that are within your particular per click budget range.
  • A Campaign Recommendation, setup of PPC ads on Google Adwords and Overture. Along with the recommended bid amount, data provided includes projected rankings, click-through rates, number of clicks and cost.
  • Title & Description Concepts. We control the title and description of the site that the search engines display. This medium is very measurable, and it's easy to make changes and test response. Our copywriter will write a variety of different titles and descriptions that'll allow us to test what entices the most people to click.
  • Titles & Descriptions Tailored. Research and our own experience has shown that searchers are much more likely to click on a listing that exactly matches the search term they typed into the search box. For this reason, we take each of the title & description concepts and tailor them so each search term is included.
  • Campaign Placement. We set up accounts on your behalf and place the campaign, testing one title and one description for each search term first. We will setup up to 20 keywords per ad.
  • Monitoring & Reporting. For the first month, we monitor the listings weekly. This includes removing under-performing search terms and replacing them with different terms, swapping out titles and descriptions to test response, and adjusting bids as necessary, based on competitive reaction. Ongoing Support & Reporting is available and includes monitoring listings monthly. Or, if you prefer, we can teach you how to check and maintain the listings yourself.

Ongoing reporting includes monthly reporting of results, removing under-performing search terms, replacing them with different terms, swapping out titles and descriptions to test response, and adjusting bids as necessary, based on competitive reaction.

* Note that the fees charged by the pay per click engines are in addition to WCF's fees. A budget cap will be set in advance, and these fees are never marked up in any way.

Pay-Per-Click Management | Pay-Per-Click Management Reporting


1) Basic Reporting - This reporting package includes the following features:

  • Google Adwords and Overture Results. We'll provide you with a easy-to-read document showing each search term on Google Adwords and Overture. For each term, we'll show the number of impressions (how many times the listing was displayed), the number of clicks, the click-through rate (CTR), the average cost per click, the total cost, and the ending rank. This data is also totaled for your quick reference.
  • Pay Per Click Trends. We summarize the data and show you totals for the campaign as a whole for Google Adwords and Overture. We'll compare this to the previous month, so you can see if the number of clicks is rising or falling, along with the CTR, and other measures.

2) Enhanced Reporting - Everything in the Basic Reporting plus the following feature:

  • Conversions. Newer web analytic software is available that can track conversions back to their source. We can look at your sales and determine that $X was generated from visitors who found your site on Google Adwords and Overture using search term Y. Some software tools even differentiate between editorial and sponsored listings, so we can tell how much revenue from Google Adwords and Overture came from our Search Engine Optimization effort as opposed to our Pay Per Click Advertising Program.

    Pay-Per-Click Management | Pay-Per-Click Management Reporting

    Wright Consulting Firm has a proven track record of increasing sales and leads, increasing traffic, improving design and usability, and tracking web site performance for businesses locally and nationally.


    Contact Wright Consulting Firm TODAY for a
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    Katy and Houston Area: (281) 599-1364

    Toll-Free: (866) 261-1448
    Email: info@wcfirm.com


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Have time to market your own website on the internet?Go Ahead...Do-It-Yourself!Wright Consulting Firm offers extensive do-it-yourself Search Engine Optimization (SEO) Training and Tools for: Business Owners who are in a highly competitive industry and want to rank higher and generate more leads online.Web Designers who want to help their clients market their web sites and build search engine friendly web sites.Current and Future Professional Search Engine Optimizers who want to learn what's working right NOW in the search engines to build a stronger SEO business and those who are looking for a second career, or who want to start a home based internet marketing business.Professional Affiliate Marketers who want to attract a new variety of target audiences to their Web sites.Anyone and Everyone with a Web Site who is serious about increasing traffic, strengthening their search engine optimization skills and bringing in more qualified traffic that actually converts to genuine sales. Get Search Engine Optimization (SEO) Training TODAY!

Wright Consulting Firm

Houston Area
Search Engine Optimization (SEO)

22136 Westheimer Parkway, Suite 224
Katy, Texas 77450 

Houston Area Local: (281) 599-1364
National: (866) 261-1448
Email: info@wcfirm.com

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Katy/Houston Area: (281) 599-1364 | Toll-Free Phone/Fax: (866) 261-1448 | Email: info@wcfirm.com
Wright Consulting Firm - 22136 Westheimer Parkway, Suite 224 - Katy, Texas 77450
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